Brokers selling life and health insurance are earning excessive commissions and ultimately the consumer is paying for it in higher premiums.

This is the view of Grant Samuel in its analysis of insurer Tower in the midst of Guinness Peat Group's partial takeover bid for the company.

"The broker community is accustomed to incentive driven targets for putting in place policies that can result in elaborate travel and holiday awards that have become the market norm," Grant Samuel said in its independent report to shareholders.

"Ultimately the customer is funding this arrangement through higher premiums."

The report said general insurance is not as profitable as it was and premiums will have to increase in the next 12 months.

The market leader in home insurance, IAG, has said it expects premium increases of 10 per cent to 20 per cent in the next year. Tower has about 5 per cent of the general insurance market in New Zealand.

One of the keys to profits in general insurance is managing claims. Tower had outsourced this but was in the process of bringing 80 per cent of it back inhouse.

Tower has 15.5 per cent of the health insurance market in New Zealand based on total premiums paid, making it second to Southern Cross.

Grant Samuel said health insurance is a relatively low margin business for insurers and relies on volume to make a profit.

Tower's medical insurance business has not performed well despite its strong market share.

Again one of the problems is the high commissions being paid to generate new retail business.

Another problem is that the price inflation for health procedures is currently more than double the rate of inflation.

Tower's sales of new health insurance policies in the last 18 months have fallen short of budget but higher premiums have bolstered premium revenue.

For funds management Tower is currently ranked fourth with 8.5 per cent of the market.

In 2007 Tower lost two key executives and this resulted in the loss of some key funds. The Government Superannuation Fund has withdrawn funds and Frank Russell Company removed Tower from its recommended list.

Grant Samuel said Tower's fund management business has a high cost base. It employs 80 people to manage $4 billion of funds.

Source : http://www.nzherald.co.nz